Fix AI Copy That Flops: 7 Quick Wins for Better Content

You asked AI for a blog. It gave you 1,200 words of something vaguely helpful, slightly weird, and weirdly polite. You hit copy, paste, publish… and nothing happened.

No rankings. No clicks. Just another page gathering digital dust.

Sound familiar?

AI copy might be fast but left untouched, it’s about as useful as a self-checkout with no ‘skip bagging area’ button. It looks like content but doesn’t do anything: no traffic, conversions, or real connection to your brand.

The fix? Don’t delete it. Just clean it up.

Here’s how to turn that AI-generated mess into something Google likes, and real people actually want to read.

1. Give It a Structure That Doesn’t Feel Like a Thought Dump

AI loves to write intros that go nowhere and subheadings that say the same thing twice. If your content reads like a ramble in bullet points, Google will skim it — and so will everyone else.

Fix it:

• Tighten your layout. Use clear H2s and H3s that reflect what people are actually searching for.
• Cut waffle. Remove anything that feels like the bot was stalling for time.
• Start strong. Introductions should hook readers, not greet them like an auto-reply email.

2. Sort Out the Tone — You’re Not a Corporate Robot (Hopefully)

AI defaults to bland. Think: “In today’s fast-paced digital landscape…”

Nobody talks like that. And if your audience wanted to read LinkedIn jargon, they’d be on LinkedIn.

Fix it:

Add personality, not emojis, just a voice that doesn’t feel copy-pasted.

Rewrite intros and CTAs to sound like you.

Scrap phrases like “leverage synergies” unless you’re doing a parody.

3. Check the Keywords (Because AI Just Guessed)

AI tools will throw in a few keywords if you tell them to, but they don’t care about placement, volume, or whether you’re actually targeting the right ones.

Fix it:

• Check that your primary keyword is in the H1, intro, and at least one subheading — naturally.
• Drop in related terms that your audience is searching for. Think “SEO tips for small businesses” or “optimised AI copy.”
• Ditch the stuffing. Five repeats of the same phrase in one paragraph is not SEO — it’s sabotage.

4. Add Links (No, AI Won’t Do It for You)

Internal linking is still one of the easiest SEO wins — and most people forget it entirely when using AI.

Also, AI will happily recommend competitor sites if you don’t stop it.

Fix it:

• Link to relevant pages on your site — blogs, services, contact, anything that keeps people moving.
• Add one or two trusted external sources if it makes sense, but don’t overdo it.
• Use descriptive anchor text — no one wants to click “read more” if they don’t know what they’re getting.

5. Optimise the Metadata (Because AI Doesn’t Even Know What That Is)

Ask AI for a meta title, and you’ll get something that sounds like a GCSE essay. Your metadata is what shows up in the search, it needs to sell the click.

Fix it:

No rubbish, no ellipses. This is your billboard, so make it count. Used wrong, it’s just more noise in a crowded search result.

Meta title: Keep it under 60 characters, get your keyword in early, and make it clear what the post is about.

Meta Description: 150–160 characters that tell people why they should bother clicking.

6. Cut Anything That Doesn’t Say Something Useful

AI has a habit of repeating itself in slightly different words, like someone trying to hit a word count without getting caught. It’s not just annoying, it hurts your SEO and your credibility.

Fix it:

• Read it out loud. If it sounds like filler, it is.
• Combine repetitive points. One good paragraph beats three saying the same thing.
• Make sure every section earns its place. If it doesn’t help the reader or support the keyword, cut it.

7. Make It Mobile-Ready (Because Most People Are Reading on Their Phone)

No one wants to pinch and zoom through a wall of text. AI doesn’t format for mobile. You need to.

Fix it:

• Use short paragraphs, clear spacing, and proper headings.
• Avoid long lists unless you’re styling them for readability.
• Test your post on your phone before publishing — always.

Fixed Copy = Content That Works

AI gives you content. What you do next is what makes it useful.

At Contentopia, we clean up AI copy, optimise it for search, shape it to your brand voice, and make sure it actually earns its place on your site. Because “good enough” isn’t really good enough when you want traffic, leads, and trust.

Final Word: Let the Robots Write — But Let Humans Make It Worth Reading

AI’s not replacing copywriters. It’s just giving us more to fix.

And if you don’t have time to do that yourself? Hire someone who knows exactly what to look for, and how to turn a dull draft into a page that performs.

Need to Fix a Pile of AI Blogs? I’ve Got You

Whether you’ve got five messy drafts or a website full of robotic pages, I can help.

Let’s turn your AI content into something sharp, optimised, and genuinely useful.

Get in touch at info@contentopia.co.uk and we’ll handle the clean-up, so you don’t have to.