How much should I spend on my first Google ads campaign?
Ten years working in marketing have taught me one thing: no brand is ever comfortable with spending money, no matter how big or little. In fact, budgeting Google ads campaigns and other advertisements is always a tricky job for any marketing team. Working with charities and nonprofits in particular has taught me to stretch and make the most of the smallest budgets.
Plastic-Free Christmas tips to not be a burden on our planet
Each year, the Christmas season leads to a 30% increase in plastic waste. In the UK alone, a whopping 115,000 tonnes of plastic packaging are sent to landfills during the holiday period. Most of it will eventually end up in people’s backyards in countries like Pakistan, Indonesia or Malaysia.
5 Solutions to Plastic Pollution
British Prime Minister Boris Johnson has said that humans should not rely on recycling to fight climate change. Speaking at a press conference ahead of the UN Climate Change Conference (COP26), the UK PM has caught the attention of one or two environmentalists.
What is the UK doing against plastic pollution?
Plastic pollution has crept into every corner of our lives. Commonly, food packaging and single-use plastic items such as cigarette butts and plastic drinking bottles are the biggest offenders.
What is the one thing that is everywhere?
ultimate omnipresence, found in the highest points of Earth and the deepest depths of the Oceans. Have you guessed it yet? Let me give you another clue. You can find it in every aspect of your daily life, and it is even in your body.
Why is setting up the right conversion tracking so important?
Setting up the right conversion tracking allows you to understand if your strategy is working, and to measure its success. Conversion tracking is the link between your communication tactics and their results.
Why hire a freelance professional?
We’re living in the age of the home worker. However, not every company is comfortable paying holiday entitlement and insurances to employees conducting business around their kitchen tables. The work-from-home lobby promotes the positives of doing so.
The 4 pillars of an SEO strategy
A well-ranked site allows an organization to reach more online visitors and increase website traffic, at no costs. But creating an effective SEO strategy takes time to reap the benefits in the long run. SEO is based on four main pillars: user experience, content optimization, backlinks and regular performance monitoring.
Why are my Google ads not showing in search results?
Why don’t your ads show up every time you search for the keywords you’re targeting? This is one of the questions many advertisers ask themselves, and for a good reason: it is a very common situation. While it may be unpleasant, it does not necessarily reflect poor preparation work, as we often tend to think. Don’t panic: you don’t necessarily have to start your campaign all over again.
Why blog for your business?
Blogging is good for business. Tell your story in your own words, gain your visitors trust and improve your online visibility with regular, unique content.
SEO or SEA: which strategy should I use for my organization?
The world of digital communication is all about search engine ranking. SEO, or Search Engine Optimization, is a concept that relates to the so-called natural (or organic) referencing of a website, in other words, non-paid results on search engines. SEA, or Search Engine Advertisement, relates to paid referencing on search engines. The term ‘advertisement’ means advertising .
SEO or SEA: what are the differences?
A large part of day to day living, for me at least, involves chewing over countless blog articles before digesting some of them and spitting out the rest. In the past three decades, blogs have become, for most of us, an irreplaceable part of our information and entertainment intake, so much so, here is a blog about blogs. Welcome to A brief history of blogs, blog.
History of the Blogs: Blog about Blogs
A large part of day to day living, for me at least, involves chewing over countless blog articles before digesting some of them and spitting out the rest. In the past three decades, blogs have become, for most of us, an irreplaceable part of our information and entertainment intake, so much so, here is a blog about blogs. Welcome to A brief history of blogs, blog.