How much should I spend on my first Google ads campaign?
Ten years working in marketing have taught me one thing: no brand is ever comfortable with spending money, no matter how big or little. In fact, budgeting Google ads campaigns and other advertisements is always a tricky job for any marketing team. Working with charities and nonprofits in particular has taught me to stretch and make the most of the smallest budgets.
Stop separating your UX from your SEO strategy
‘You take care of the technical aspect of the website and I will focus on design and UX’.
This is something rather puzzling that I often hear with my clients. Why separate the two, when they are in fact part of the same thing?
Why is setting up the right conversion tracking so important?
Setting up the right conversion tracking allows you to understand if your strategy is working, and to measure its success. Conversion tracking is the link between your communication tactics and their results.
Why hire a freelance professional?
We’re living in the age of the home worker. However, not every company is comfortable paying holiday entitlement and insurances to employees conducting business around their kitchen tables. The work-from-home lobby promotes the positives of doing so.
The 4 pillars of an SEO strategy
A well-ranked site allows an organization to reach more online visitors and increase website traffic, at no costs. But creating an effective SEO strategy takes time to reap the benefits in the long run. SEO is based on four main pillars: user experience, content optimization, backlinks and regular performance monitoring.
Why are my Google ads not showing in search results?
Why don’t your ads show up every time you search for the keywords you’re targeting? This is one of the questions many advertisers ask themselves, and for a good reason: it is a very common situation. While it may be unpleasant, it does not necessarily reflect poor preparation work, as we often tend to think. Don’t panic: you don’t necessarily have to start your campaign all over again.
Why blog for your business?
Blogging is good for business. Tell your story in your own words, gain your visitors trust and improve your online visibility with regular, unique content.
SEO or SEA: which strategy should I use for my organization?
The world of digital communication is all about search engine ranking. SEO, or Search Engine Optimization, is a concept that relates to the so-called natural (or organic) referencing of a website, in other words, non-paid results on search engines. SEA, or Search Engine Advertisement, relates to paid referencing on search engines. The term ‘advertisement’ means advertising .
SEO or SEA: what are the differences?
A large part of day to day living, for me at least, involves chewing over countless blog articles before digesting some of them and spitting out the rest. In the past three decades, blogs have become, for most of us, an irreplaceable part of our information and entertainment intake, so much so, here is a blog about blogs. Welcome to A brief history of blogs, blog.