Why is setting up the right conversion tracking so important?
Setting up the right conversion tracking allows you to understand if your strategy is working, and to measure its success. Conversion tracking is the link between your communication tactics and their results.
Why hire a freelance professional?
We’re living in the age of the home worker. However, not every company is comfortable paying holiday entitlement and insurances to employees conducting business around their kitchen tables. The work-from-home lobby promotes the positives of doing so. The virtues of which seem only to be increased productivity, which is not to be dismissed. Who doesn’t want to be more productive? But why not remove the pressure associated with employing someone and hire a freelance.
The 4 pillars of an SEO strategy
A well-ranked site allows an organization to reach more online visitors and increase website traffic, at no costs. But creating an effective SEO strategy takes time to reap the benefits in the long run. SEO is based on four main pillars: user experience, content optimization, backlinks and regular performance monitoring.
Why are my Google ads not showing in search results?
Why don’t your ads show up every time you search for the keywords you’re targeting? This is one of the questions many advertisers ask themselves, and for a good reason: it is a very common situation. While it may be unpleasant, it does not necessarily reflect poor preparation work, as we often tend to think. Don’t panic: you don’t necessarily have to start your campaign all over again.
Why blog for your business?
Blogging is good for business. Tell your story in your own words, gain your visitors trust and improve your online visibility with regular, unique content.
SEO or SEA: which strategy should I use for my organization?
The world of digital communication is all about search engine ranking. SEO, or Search Engine Optimization, is a concept that relates to the so-called natural (or organic) referencing of a website, in other words, non-paid results on search engines. SEA, or Search Engine Advertisement, relates to paid referencing on search engines. The term ‘advertisement’ means advertising .