Alt Text Isn’t Optional – It’s Access (and Also a Bit of SEO Magic)
Ten years working in marketing have taught me one thing: no brand is ever comfortable with spending money, no matter how big or little. In fact, budgeting Google ads campaigns and other advertisements is always a tricky job for any marketing team. Working with charities and nonprofits in particular has taught me to stretch and make the most of the smallest budgets.
Why is setting up the right conversion tracking so important?
Setting up the right conversion tracking allows you to understand if your strategy is working, and to measure its success. Conversion tracking is the link between your communication tactics and their results.