Stop separating your UX from your SEO strategy
‘You take care of the technical aspect of the website and I will focus on design and UX’.
This is something rather puzzling that I often hear with my clients. Why separate the two, when they are in fact part of the same thing?
Why is setting up the right conversion tracking so important?
Setting up the right conversion tracking allows you to understand if your strategy is working, and to measure its success. Conversion tracking is the link between your communication tactics and their results.