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Side-by-side illustration showing a woman facing stairs with no ramp on one side, and a man in a wheelchair accessing a webpage on the other.
Blog, Marketing tips, SEA

Alt Text Isn’t Optional – It’s Access (and Also a Bit of SEO Magic)

Ten years working in marketing have taught me one thing: no brand is ever comfortable with spending money, no matter how big or little. In fact, budgeting Google ads campaigns and other advertisements is always a tricky job for any marketing team. Working with charities and nonprofits in particular has taught me to stretch and make the most of the smallest budgets. 
26 July 2025
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A deserted digital storefront showing a website titled “Home” or “Untitled.” No visitors in sight, symbolising a site with no traffic due to poor SEO.
Blog, Marketing tips, SEA

10 SEO Mistakes That Are Killing Your Traffic (And How to Fix Them)

Ten years working in marketing have taught me one thing: no brand is ever comfortable with spending money, no matter how big or little. In fact, budgeting Google ads campaigns and other advertisements is always a tricky job for any marketing team. Working with charities and nonprofits in particular has taught me to stretch and make the most of the smallest budgets. 

23 July 2025
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Illustration of Instagram and Google logos shaking hands in a digital world, symbolising the crossover between social media and search engines
Blog, Marketing tips, SEA

Instagram Just Let Google In — Here’s What That Means for Your SEO

Ten years working in marketing have taught me one thing: no brand is ever comfortable with spending money, no matter how big or little. In fact, budgeting Google ads campaigns and other advertisements is always a tricky job for any marketing team. Working with charities and nonprofits in particular has taught me to stretch and make the most of the smallest budgets. 

22 July 2025
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artwork
Blog, Marketing tips, SEA

Fix AI Copy That Flops: 7 Quick Wins for Better Content

Ten years working in marketing have taught me one thing: no brand is ever comfortable with spending money, no matter how big or little. In fact, budgeting Google ads campaigns and other advertisements is always a tricky job for any marketing team. Working with charities and nonprofits in particular has taught me to stretch and make the most of the smallest budgets. 

22 July 2025
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Laptop screen with text overlay saying “AI Can Write. Experts Make It Rank” on a blurred workspace background
Blog, Marketing tips, SEA

Everyone’s Using AI Copy. Here’s Why the Smart Ones Still Hire a Pro.

Ten years working in marketing have taught me one thing: no brand is ever comfortable with spending money, no matter how big or little. In fact, budgeting Google ads campaigns and other advertisements is always a tricky job for any marketing team. Working with charities and nonprofits in particular has taught me to stretch and make the most of the smallest budgets. 

8 July 2025
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pexels-anna-shvets-3727463
Blog, Marketing tips, SEA

How much should I spend on my first Google ads campaign?

Ten years working in marketing have taught me one thing: no brand is ever comfortable with spending money, no matter how big or little. In fact, budgeting Google ads campaigns and other advertisements is always a tricky job for any marketing team. Working with charities and nonprofits in particular has taught me to stretch and make the most of the smallest budgets. 

2 May 2023
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christmas plastic decorations
Blog

Plastic-Free Christmas tips to not be a burden on our planet

Each year, the Christmas season leads to a 30% increase in plastic waste. In the UK alone, a whopping 115,000 tonnes of plastic packaging are sent to landfills during the holiday period. Most of it will eventually end up in people’s backyards in countries like Pakistan, Indonesia or Malaysia.

7 December 2022
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ux and seo go together
Marketing tips, SEO

Stop separating your UX from your SEO strategy

‘You take care of the technical aspect of the website and I will focus on design and UX’.
This is something rather puzzling that I often hear with my clients. Why separate the two, when they are in fact part of the same thing?

29 July 2022
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Banner displaying a text with 5 solutions to plastic pollution written above a pile a plastic waste.
Blog, Portfolio

5 Solutions to Plastic Pollution

British Prime Minister Boris Johnson has said that humans should not rely on recycling to fight climate change. Speaking at a press conference ahead of the UN Climate Change Conference (COP26), the UK PM has caught the attention of one or two environmentalists. 

28 October 2021
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What is the UK doing against plastic pollution?
Blog, Portfolio

What is the UK doing against plastic pollution?

Plastic pollution has crept into every corner of our lives. Commonly, food packaging and single-use plastic items such as cigarette butts and plastic drinking bottles are the biggest offenders.

14 October 2021
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