Stop separating your UX from your SEO strategy
‘You take care of the technical aspect of the website and I will focus on design and UX’.
This is something rather puzzling that I often hear with my clients. Why separate the two, when they are in fact part of the same thing?
The 4 pillars of an SEO strategy
A well-ranked site allows an organization to reach more online visitors and increase website traffic, at no costs. But creating an effective SEO strategy takes time to reap the benefits in the long run. SEO is based on four main pillars: user experience, content optimization, backlinks and regular performance monitoring.
SEO or SEA: which strategy should I use for my organization?
The world of digital communication is all about search engine ranking. SEO, or Search Engine Optimization, is a concept that relates to the so-called natural (or organic) referencing of a website, in other words, non-paid results on search engines. SEA, or Search Engine Advertisement, relates to paid referencing on search engines. The term ‘advertisement’ means advertising .
SEO or SEA: what are the differences?
A large part of day to day living, for me at least, involves chewing over countless blog articles before digesting some of them and spitting out the rest. In the past three decades, blogs have become, for most of us, an irreplaceable part of our information and entertainment intake, so much so, here is a blog about blogs. Welcome to A brief history of blogs, blog.