What is the UK doing against plastic pollution?
Plastic pollution has crept into every corner of our lives. Commonly, food packaging and single-use plastic items such as cigarette butts and plastic drinking bottles are the biggest offenders.
Why is setting up the right conversion tracking so important?
Setting up the right conversion tracking allows you to understand if your strategy is working, and to measure its success. Conversion tracking is the link between your communication tactics and their results.
Why hire a freelance professional?
We’re living in the age of the home worker. However, not every company is comfortable paying holiday entitlement and insurances to employees conducting business around their kitchen tables. The work-from-home lobby promotes the positives of doing so.
The 4 pillars of an SEO strategy
A well-ranked site allows an organization to reach more online visitors and increase website traffic, at no costs. But creating an effective SEO strategy takes time to reap the benefits in the long run. SEO is based on four main pillars: user experience, content optimization, backlinks and regular performance monitoring.